As fashion continues its love affair with the capsule wardrobe, WARDROBE.NYC x H&M just makes sense. Launched on August 6, the 29-piece collection distills the New York label’s minimalist DNA into a lineup of elevated essentials designed to outlast trends.
Drawing from the brand’s archives, the collection balances razor-sharp tailoring with relaxed everyday staples. Wool coats, double-breasted blazers and tailored skirts are paired with washed denim, oversized bombers, hoodies and fluid drawstring trousers, all in a restrained palette of black, white, grey and denim. “We wanted to create a capsule for H&M that was true to the wardrobe concept: a timeless and honest statement that was both essential and of the moment,” says co-founder Josh Goot. “This approach comes from our personal philosophy of dress… and you can feel it in the H&M collaboration.”
That philosophy is shared by co-founder Christine Centenera, who designed the collection with longevity in mind. “What we wanted, above all, was for all these pieces to become staples,” she says. “You’re building the base of a wardrobe and mixing it back in—with things you already own and with pieces from the collection itself. That versatility was always the goal.”
Jenny Bird has never met a sculptural silhouette she didn’t like. For pre-fall, landing August 13, the Toronto-based founder continues her bold, metal-first approach with a collection inspired by an unexpectedly delicious source: a Swiss roll.
While flipping through a cookbook, Bird became fascinated by the pastry’s perfectly repeating swirl. That simple form evolved into the collection’s rounded, sculptural shapes—and into a broader mood she describes as the pleasure of a slow European morning spent over coffee and pastries, with nowhere to be.
The drop also builds on what the brand has declared the year of the “New Nonna”: a woman who favours statement pieces with substance over fleeting trends. Think polished gold and silver designs with generous curves and clean lines, all free from stones or embellishment.
About the Author
